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18 Nov 2015
Drake Digital Marketing Agency

When it comes to marketing, everything you do needs to measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies I am detailing are a fantastic opportinity for Toronto Lead Generation to determine solid, measurable growth. Canada Lead Generation

We’re familiar with our Toronto Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads per week to tripling our clients sales from $50,000 to $150,000 in a still month.
Why Traditional Marketing Sucks!

Television commercials, radio spots, newspapers ads, and billboards are extremely the 20th century procedure for gaining exposure and lead generation for window replacement businesses.

These antiquated old methods of advertising are all Interruption Advertising, and thus you are trying to Interrupt because as possible with your message and hopefully you discover a few that are interested.

These techniques are archaic at attracting the attention of potential clients and are wasteful when compared with Google AdWords.

There is no greater approach to finding a quality local lead than if someone else from your local area:

 Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
 Finds your ad at the top of the page
 Clicks in your ad
 And then one minute later calls your company

Someone searching for your business on Google is more likely trying to hire you on the location or maybe within a week.

These are searching on Google since they need your services right this moment and are much further along from the buying process than somebody that you are trying to prospect with “Interruption Advertising”.

Anybody which has ever been involved in any type of sales or marketing sees that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…

As opposed to you trying to prospect or “cold call” or “interrupt” people who have your advertising.

There is simply no comparison inside the quality of the lead.
Possibly the Best Advertising Platform Ever.

Advertising online is 100% and completely measurable so you'll know EXACTLY what your roi (ROI) is which is unlike many other kinds of marketing like TV and Billboards.

Google AdWords (Google’s advertising platform) is the best thing that ever happened to the advertising world and business people because you have an incredibly powerful tool for your use.

Google AdWords advantages of beautifully executed timing when delivering ads to the people who are already searching for your glazing business, delivering you transparent window installation/replacement and window repair leads generation results while you can track what exactly your return on investment is.

There are lots of entrepreneurial business owners which have built multimillion dollar businesses using Google AdWords as their primary way of generating new business.

There actually is nothing else like it nowadays. If there was, trust me, I would be using it and suggesting that you just do too.
Generating Leads Online with Ppc

What people need to realize up front is that Google makes over 90% of their money through AdWords.

Google does not make their funds through organic search engine results or SEO (on SEO later). Thus, Google WANTS that you advertise and they i would love you to get good results so that you keep spending increasingly more money on advertising year after year after year.
MYTH: “Ya, but no person clicks on the top ads…”

A great deal of businesses and professionals which i have worked with over the this misconception that nobody clicks on the ads that appear on top of search results.

This couldn’t be more wrong. It’s true that a lot of people click the first or second organically generated result. However, in accordance with a recent eConsultancy survey “41% of individuals didn’t even realize these were clicking on ads in those first 3 to 5 results”.

Furthermore, you only require a small percentage of people to select your ad to possess more leads than you are able to handle.

If you believe that no one clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid to generate leads.
SEO vs AdWords

Search engine optimisation (SEO) is a good longer-term advertising strategy since it takes a lot of time, money, as well as to organically rank highly in search results on the search engines for any valuable keyword.

By way of example, let’s say you’re a lawyer which is fresh out of law school, you’ve moved to a city or town and therefore are looking to get established. I’ve got not so good news for you, you’re probably going to fail at ranking high on search results through SEO.

Why is that? Because every other lawyer in your town or city that is certainly practicing in the same division of law as you is doing the exact same thing!

Chances are those other lawyers or law offices are already established and possess been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.

There are many examples of business owners that spent $1,000s monthly on SEO for upwards of a year and still didn't rank in the five results on page 1 (this is when most of the traffic is) of Google for their desired keyword.

If these companies would have taken that same money and invested it into Adwords, they would have received new leads and new business from the start!

Which means they will barely have come out of pocket because they could have turned a return in the first month and then just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?

Take into consideration it… Would you rather pay $1,000 monthly for a year simply to “possibly” get on page one to your desired keyword… And then if Google changes their SEO algorithm again you may lose it all overnight without the warning!

… Or, can you prefer to instantly attend the top of the search results for Countless different keyword variations (not just a couple of keywords as with SEO)… And have new leads and new customers coming in your door without delay?

Kinda a no-brainer isn’t it.
Instant & Easy Results

I enjoy working on Google AdWords greater than any other form of advertising media since run a simple test campaign for around a week, spend only some hundred dollars, and see instant results.

When that certain week test is performed, you’ll have a ton of data suggesting what keywords worked, what number of clicks you got, the number of leads came in, and how many new signed clients you've retained for the money spent.

From there you can refine your AdWords campaign even more by continuing to split-test ads and deciding just how much you want to expand your campaign.

As an example if you spend $1,000 and you also make back $5,000… Well then the following month you may very well want to spend $5,000 and earn back $25,000. It’s simple math really.

Versus TV, radio, newspapers or billboards advertising, which are expensive formats that you could spend $10,000s and be clueless to how poorly or well your ad did.

In order to see serious results which are reliable and measurable, you have got to be on AdWords.
AdWords will be the KING of Local Advertising

Search engines love local businesses and they give you a huge advantage when advertising on their own platform.
How to Use The local Advantage

First off, Google allows you to integrate your Google Plus Local account along with your AdWords account. Therefore when people from your geographic area are searching, your ad is going to be much bigger than other ads with your phone number and address there in the ad!

It might be an old adage plus the world of internet marketing, size is important. If the ad is larger, people are going to notice first, if the ad is well formatted they’re going to read the details, and you know what they’re going to probably do next?

They’re going to click on it!

Because you’re local, your local area information is going to come in the ad (if you integrate your Google local account). You’re likely to see a much bigger surge in leads contacting you and making appointments for the services.

NOTE: Above image can be an example of a client of mine and you can see his one ad is practically 3x the size the other ads. Really, just how can they compete?

So just by taking the time to properly integrate your Google Local account, you’re likely to see an increase in business!
Why Most Business Owners FAIL at AdWords

Another key element to the success of one's campaign is split testing multiple ads to find the ones that get the particular highest click through rate (CTR).

Most business people that try to do Ppc on their own fail because they don’t have a good high converting squeeze page (more on that soon) and/or they haven't split tested multiple ads to raise their click through rate.

Google will in reality reward you for having a rock solid AdWords campaign which is getting lots of clicks!

Should your ad is starting a lot of clicks that are going to your business through Ppc Toronto Lead Generation they'll give you a cheaper cost-per-click (CPC)… rewarding you for having great ads which are getting lots of clicks as it tells Google you are relevant to the searcher.

This is the more clicks your ad gets, the less you make payment for each click. Pretty amazing isn’t it.
3 Common errors to Avoid

If you’re up to speed and are ready to lengthy AdWords campaign a person's eye and care it deserves, there are still some things I feel you need to be implementing and some behaviors I want you to avoid.

First thing’s first: When someone clicks on your ad, what page/website will you send them to?

There's a chance you're thinking that you’ve spent a lot of money on a slick looking, informative website that’s the ideal place to send your traffic and attract clients. Right?
WRONG!

It seems like a reasonable idea, and it’s actually bad idea because surprisingly, you’re far more likely to lose clients if you’re routing your entire ad traffic to your main website!

You MUST send AdWords visitors to a “landing page”. Yes, you might want one of those single page, simple, easily readable landing pages that invites the prospect to take action now.

Why? Because you have 8 seconds before you decide to lose your prospects attention!

That’s right, according to a recent Microsoft study, our attention spans have dropped from an average of 12 seconds to eight seconds, and for comparison a Goldfish has an attention span of 9 seconds.

Thus your “landing page” needs to get the person that clicked on your ad to do this right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping of their office…

If your traffic is being routed to your main website, you take a constant risk of that visitor never following through! That’s right, they didn't:

 1. Pick up the device
 2. Fill out an e-mail form

You just lost a prospective client.

High-converting landing pages are particularly designed using a proven template to obtain your prospects to do one thing… Pick up the phone and call you now!

So remember, three important mistakes to stop making in your marketing are failing to:

3. Split test your ads. Sure, you might be getting some clicks, you may be seeing some incoming business, knowning that doesn’t mean you couldn’t be going after better!

4. Start using a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new business to your practice. A web page is essential for getting those individuals looking to retain your services to pick up the phone and in actual fact schedule an appointment.

5. Setup your AdWords campaign correctly. This one I mention in passing being a mistake only given it can impact your results. Proper campaign setup is vital to the success of your campaign.

As you may have seen by now, I love Google. I love their AdWords platform and the infinite amount of potential it offers.
Google: Biggest, Best, & Growing

Google, for excellent reason, has become the largest search engine optimization in the world. It offers access to an unprecedented level of information, and it also has become the number one way for businesses for generate leads - and this is so true for your Toronto Lead Generation companies we assist.

All you need to do is see the growth chart for the last 10 years to see this.

It's likely you have been able to ignore the possibilities that Google brought in 2008, and maybe in '09, and when you see their rate of growth double and triple over the last few years alone.

You will need to realize that Google is not going anywhere soon, and is probably only getting bigger and better at their business by implementing new advancements to AdWords.

Within this day and age, if you fail to perform Google, you’re probably going to be left behind. Here’s to your future success! Canada Lead Generation


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